In 2025, Campari debuted Campari Spritz Square in New York City with a takeover of Manhattan's Lower East Side and Chinatown neighborhoods. The experience reinterpreted the aperitivo ritual with a new, creative execution drawing inspiration from its New York City backdrop. This year, Campari Spritz Square is expanding its footprint to new destinations, including Miami and Los Angeles.

"Last year we launched Campari Spritz stateside via Campari Spritz Square in New York City and the consumer excitement spoke for itself. All tickets to the experience sold out within minutes of it going live. There was appetite to embrace the aperitivo ritual with a modern, market spin. Based on the consumer engagement, we were inspired to expand the experience footprint in year 2, keeping up the momentum with multi-market extensions. We're excited to see how the Square comes to life in Miami and Los Angeles," said Allison Varone, Head of Marketing at Campari America.

Campari Spritz Square takes over Miami's Design District on March 21-22, transforming the neighborhood into an immersive Italian aperitivo experience. Guests begin their journey at the central hub, located at 191 NE 40th St, where they'll enjoy Campari offerings in a vibrant setting complete with a live DJ.

Later this spring, Campari Spritz Square will pop up in Los Angeles' Silver Lake on June 6-7. Partner venues to be