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Cannabis-Infused Spirit Seen as 'Bridge' Between Bev/Al and Non-Al

Saying, "The future of the cannabis industry is dependent on creating the next generation of products that will draw in mass market consumers, Justin Tidwell introduced Nowadays, the first nationally available available cannabis-infused spirit. Available in Low Dose and Micro Dose, Nowadays delivers a light and buzzy experience in

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by Joel Whitaker

Saying, "The future of the cannabis industry is dependent on creating the next generation of products that will draw in mass market consumers, Justin Tidwell introduced Nowadays, the first nationally available available cannabis-infused spirit.

Available in Low Dose and Micro Dose, Nowadays delivers a light and buzzy experience in a familiar format 750ml bottle that fits on any bar cart.  

"Nowadays is intended for consumption in a similar fashion to alcohol. It can be enjoyed as a shot, poured over ice or mixed into a cocktail. Unlike edibles, both varieties of Nowadays are designed to have a quick and consistent onset time, delivering a gentle lift within 15 minutes of consumption," the company says.

"As cannabis legislation and regulations are constantly evolving, we're proud to be the first cannabis-infused spirit with mass market availability," said Anthony Puterman, Nowadays Co-Founder. "We intentionally developed Nowadays as a low dose cannabis product to be able to reach as many consumers as possible and look forward to expanding our retail presence in the coming months."

Nowadays is currently available to consumers 21 years and older across 35+ states, online at trynowadays.com and at select retailers. The 33 mg THC Micro Dose bottles retail for $39.99, and the 100 mg THC Low Dose bottles retail for $59.99.

Joel Whitaker profile image
by Joel Whitaker

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