Captain Morgan Original Spiced Rum adds real Madagascar vanilla to its liquid and adopts a "a bold, enhanced look that accentuates its deliciousness. The new bottle features a bold color palette with expressive gold brushstrokes to reflect the signature smoothness and spice of Captain Morgan."
“This is an exciting new chapter for Captain Morgan. With a fresh new look that highlights our elevated liquid, we are staying true to our roots and spicing it up,” says Anne Nosko, VP, Captain Morgan. “We‘re dialing up our trademark taste with even more delicious ingredients for our loyal fans and new consumers to enjoy endless cocktail possibilities.”
The brand has teamed up with comedian, actor and host Tone Bell and influencer, host and author Drew Afualo for its "Battle of the Badtenders," a contest in which "badtenders – ordinary people with no background in mixology – turn into bartenders able to make crowd-pleasing cocktails from tropical Piña Coladas and minty mojitos to the timeless cola with Captain Morgan Original Spiced Rum.
To enter, "badtenders" 25 and up share their attempt at creating an original cocktail using Captain Morgan Original Spiced Rum (or non-alcohol alternative), include #BadtenderWorthyContest, and remember to tag and follow @CaptainMorganUSA on Instagram or @CaptainMorganUS on Twitter. This round is open through May 3.
Three finalists will be chosen to bring their best cocktails to the Captain Morgan Battle of the Badtenders in New York City on May 17. Hosted by Bell and Afualo, who will also star in new social spots on @CaptainMorganUSA, the winner will walk away with $10,000 and the Ultimate “Badtender” title – proving that with Captain Morgan Original Spiced Rum, anyone can be a cocktail aficionado. The Ultimate “Badtender's” winning sip may be featured in a limited-edition Cocktail Courier kit.