Captain Morgan Spiced Gold 0.0% is the first dark spirit to join Diageo's alcohol-free portfolio.  It follows the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years,  and is launching in the United Kingdom. It will roll out across Europe in 2024.

Diageo noted that  with 49.6% of those between legal drinking age and 24 in GB looking to moderate their alcohol consumption^[1], the launch of Captain Morgan Spiced Gold 0.0% provides Diageo with an alcohol-free spirit able to tap into lighter, upbeat, drinking occasions favoured by this demographic.

"When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love," said Amanda Brown, liquid scientist at Diageo,