Carlsberg Group said it is forging ahead in its global move towards regenerative farming. The beer giant is taking strides with three pioneer brands in the UK, Finland and France, on its journey towards 100% regenerative agricultural practices by 2040.

The brand commitments form part of the Group's new ZERO Farming Footprint ambition within its recently launched ESG programme, Together Towards Zero and Beyond. Within this, the Danish brewer has committed to sourcing 30% of all agricultural raw materials from regenerative practices and sustainable sources globally by 2030, reaching 100% by 2040. Aiming to promote biodiversity, restore soil health and support natural carbon capture, regenerative agriculture is an important part of the fight against climate change and biodiversity loss.

• In the UK, Carlsberg Marston's Brewing Co. (CMBC) has committed to 100% regenerative barley for Carlsberg Danish Pilsner by 2027, and for all UK brands by 2031.
• In Finland, partner farmers are supplying regenerative barley to Sinebrychoff, a Carlsberg Group company, for its annual KOFF Christmas Beer, while actively promoting regenerative farming among Finnish barley farmers.
• In France, Kronenbourg SAS already has 45 partner farmers supplying traceable 'Responsible Barley', and the 1664 brand has committed to use this for 100% of the barley in its Blonde brews by 2026. As a brand holding 10% of the French beer market, 1664 will help to pivot the local industry in a new direction.