Celtic Honey Upgrades Packaging, Reformulates at 80 Proof

Celtic Honey (Luxco) has updated its packaging to feature a  modernized, simplified logo. While the bottle is the same, the new packaging features an elevated capsule enclosure as well as foiled treatment on a craft-paper label for a premium look and feel.

The new formulation boosts the proof to 80 from 60 (40% ABV from 30% ABV), moving the brand from a cordial to a flavored whiskey.