Chrome Horse Society Tequila officially debuted its sponsorship of Georgina Bloomberg's New York Empire team as part of a year-long global partnership spanning the 2026 Longines Global Champions Tour

The Tour kicked off its 20th anniversary in Miami Beach, bringing together the world's most elite riders, exceptional horses, and a global audience where sport, luxury, and culture converge.

The partnership delivering sustained visibility in key luxury markets and aligned Chrome Horse Society with one of the most prestigious platforms in global sport.

Throughout the Miami weekend, Chrome Horse Society activated across both private and public environments, reinforcing its ability to engage audiences at every level of the experience.

Inside the event's VIP enclave, the brand delivered a fully immersive hospitality experience anchored by a custom-designed bar. Signature cocktails crafted by Chrome Horse's bartenders were served alongside neat pours, highlighting the tequila's refined, triple-distilled profile. A striking ice sculpture installation and elevated design details transformed the space into a destination—one that embodied the brand's modern luxury aesthetic.

Beyond the VIP experience, Chrome Horse Society established a dynamic presence within the public-facing Equestrian Village. Guests were invited to participate in a blind tasting activation designed to challenge expectations and showcase the craftsmanship behind the spirit. Interactive elements, including giveaways and branded photo moments, created an approachable yet elevated entry point into the brand—extending its reach beyond exclusivity and into broader cultural engagement.

Together, these dual environments reflected a deliberate strategy: to meet consumers wherever they are, while maintaining a consistent standard of experience.

"The Longines Global Champions Tour represents a rare intersection of world-class sport and elevated atmosphere," said Georgina Bloomberg. "Launching this partnership with Chrome Horse in Miami—especially during such a milestone year—made it even more meaningful."

The momentum extended beyond the competition grounds with a private kickoff event at the W South Beach's Mary Lou's, hosted by Georgina Bloomberg and the New York Empire team and presented by Chrome Horse Society. Notable attendees included Olympic medalist Jérôme Guery, Olivier Philippaerts, and Niels Bruynseels.

The invite-only evening brought together a curated group of VIP guests across sport, fashion, and entertainment—setting the tone for the partnership and reinforcing Chrome Horse's role as a connector of influential communities.

"This partnership is a natural extension of what we're building," said Jack Morgan. "It's about showing up at the highest level—consistently, globally—and creating experiences that people don't just attend, they remember."

As Chrome Horse Society continues to expand its global footprint, its presence across the Longines Global Champions Tour signals more than sponsorship—it reflects a brand actively shaping the spaces where sport, culture, and modern luxury meet.