Coleangelo & Partners has been a significant integrated communications agency renowned for its innovative campaigns and industry expertise in wine and spirits.

Now it has launched a dedicated Trade Division to address the unique needs and challenges faced by wine, spirits, and beer brands in a dynamic market landscape with rapidly changing distribution models.

It will be led by Partner and COO Felipe Gonzalez Gordon. Before joining C&P, Felipe held director and president roles at Gonzalez Byass USA and The Spain-US Chamber of Commerce. His broad experience includes defining market strategy, building brand equity, and increasing sales, market share, volume and profitability for companies in the wine and spirits industry.

The Trade Division is will provide high ROI initiatives including in-store promotions and merchandising, educational workshops and tastings, staff training, trade incentives and communication, exclusive previews and launches, and route-to-market counseling.