Come Together Launches 'Share & Pair Sundays'

The nine Sundays campaign spans Mother's Day, Father's Day and the start of summer, running May 3 to June 28.

“Last year proved that American wine drinkers are hungry for connection and for the kind of sharing that wine encourages,” said Karen MacNeil, co-founder of Come Together and author of The Wine Bible. “This year we’re building on that yearning. Sharing wine and food, as simple as that act can be, becomes a time of meaning, bringing friends and family together.”

A Cultural Response to the Loneliness Epidemic

The campaigns arrived at a moment when public health leaders were sounding alarms about social isolation. The U.S. Surgeon General has reported that roughly half of American adults experience loneliness, identifying it as a serious public health risk. The World Health Organization’s Commission on Social Connection estimates that around 16 percent of people worldwide experience loneliness and shares that high-quality social connection is essential to mental and physical health and well-being.

“Wine has been part of the human ritual of gathering for 8,000 years,” said Kimberly Noelle Charles, DipWSET, co-founder of COME TOGETHER and president of Charles Communications Associates. “Share & Pair Sundays is a simple invitation to reconnect, to carve out time, however that looks for you, to share a meal, a bottle, and a moment of presence. It’s about making space for real connection in a way that feels natural, not prescribed.”

A particular focus this year is making participation feel truly accessible. Share & Pair Sundays is designed so anyone can take part, whether it’s a dinner at home, a night out a restaurant, or causally standing around the kitchen counter with friends.