Consumer Spending on Bev/Al Slipped 1.1% in Year
The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks*, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics. Almost half (49%) of this spend still runs through the On-Premise, emphasizing its continued influence
The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks*, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics. Almost half (49%) of this spend still runs through the On-Premise, emphasizing its continued influence on brand building and trade momentum, NIQ reports.
Spirits sales performance varied by channel, On-Premise (+1.3%), In-store (-0.3%), Online (+1.3%), click and collect (+15%) and delivered (-1%). This fragmentation highlights the need for a channel-specific strategy, with Rum in particular, where the story diverges dramatically by segment. .