Coors Whiskey Co. is releasing its first bourbon, Barmen 1873 Bourbon, a 92-proof blend of straight bourbon whiskeys bottled in Bardstown, Ky. SRP: $39.99.
“We’re meticulous about quality, and Barmen 1873 reflects the care we put into each one of our blends,” says David Coors, who has led Molson Coors Beverage Co.’s push into spirits. “Barmen plays in the space of sweet on the front and a long, lingering spice finish on the end, and it’s available at an approachable price point for bourbon fans.”
Barmen 1873 will be available starting April 3 in U.S. markets where Coors Whiskey Co.’s Five Trail Blended American Whiskey is sold. That includes Colorado, Georgia, Illinois, Kansas, Kentucky, Missouri, New York, Nevada, Pennsylvania, Oklahoma, Tennessee, Texas and Wisconsin.