Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in their dedication to nurture the Black rodeo community. In the coming year, the brand has pledged to diversify its Royal Rider program, and committed to provide a total of $100,000 as part of The Hats Off Grant, which will be split among four (4) cowgirls and cowboys and offer the financial support needed to continue their rodeo career.