Crown Royal Tips Hat at Houston Rodeo

Crown Royal, a sponsor of the Houston Livestock Show and Rodeo, is celebrating the rodeo spirit with a symbolic hats off gesture to those who lend their skill, time and experiences to honor the rodeo tradition.

"Hats Off with Crown Royal" was brought to life at HLSR, with the brand's six days of gratitude, including Armed Forces Appreciation Day (March 1), Black Heritage Day (March 3), and Go Tejano Day (March 12) at the Crown Royal Ranch in NRG Park. Consumers (21+) were invited to the Crown Royal Ranch to enjoy murals from local artists, Jeremy Biggers and Floyd Mendoza, live music, Crown Royal specialty cocktails, exclusive takeaways and were encouraged to participate in the Purple Bag Project.

Crown Royal also partnered with Houston-based lifestyle brand, Premium Goods, to create a limited-edition capsule collection that celebrates Houston's essence and rodeo fashion and culture with a Premium Goods twist. The collection, which features a co-branded canvas tote that honors Houstonians, was showcased at the Crown Royal Ranch throughout the two weekends.

Over the course of its six days of gratitude, consumers packed over 1,225 Crown Royal purple bags, benefiting thousands of rodeo volunteers – the folks who work behind the scenes to bring the Houston Rodeo to life.

The Crown Royal "Royal Rider" Award was presented to three riders who keep their communities thriving.  The three are Tory Johnson, professional steer wrestler and 2018 PRCA Permit Challenge Champion, Wesley Silcox, Crown Royal Rider since 2013 and 2007 PRCA World Champion Bull Rider and Garrett Smith, one of the newest Crown Royal Riders and 3x National High School Finals Rodeo All-Around Champion