Dale’s American Light Lager and Dale’s American Double IPA will now join Dale’s Pale Ale in discernable white, red & blue cans, respectively. The trio of cans will hit the shelves of retailers nationwide this year inviting beer lovers to Seize the Dale’s.
The expanded lineup includes three distinct beer styles ranging from sessionable to sippable, offering a full spectrum of flavor to satisfy any occasion. The original Dale’s Pale Ale (the blue can – 6.5% ABV) is joined by Dale’s Double IPA, a well-balanced Imperial IPA (the red can – 9.0% ABV), which was first released in 2022. The newest addition is Dale’s Light Lager (the white can – 4.2% ABV), which provides an easy-going option that is light and crushable.
In another development, Dale's signed a four-year deal as a sponsor of the Colorado Rapids’ Major League Soccer team as the official craft beer with premium brand placement on signage and products throughout the stadium, including a Dale’s-branded bar and patio. Dale’s will also be featured at high-profile events including the 2023 National Tough Mudder series.
With an eye-catching fresh look inspired by classic Americana, Dale’s is seizing the opportunity to reach a new generation of beer drinkers while also reinforcing its strong connection to craft beer loyalists. The strategic move is driven by consumer cravings for familiar brands across the category and based on Oskar Blues’ 2022 sales data, which shows that Dale’s has a built-in and loyal fanbase. The Dale’s family represents well over 50% of the portfolio and continues to grow.
“We’re excited to build on the recognition of Dale’s as a groundbreaking American craft beer by bringing together three steadfast and no-nonsense beers under a name that sends us into the future while celebrating our past,” said Aaron Baker, Oskar Blues Marketing Manager. “It may say Oskar Blues on the door of our breweries but make no mistake: Dale’s is the name this place was built on.”
The Dale’s series will be available across the United States in a variety 15-pack featuring all three beers to inspire and recruit a wide range of beer drinkers. Dale’s Pale Ale will be available in 6-packs, 19.2 oz single-serve cans, 15-packs and on draft. Dale’s Double IPA will be available in 6-packs, 19.2 oz single-serve cans, and on draft. The new Dale’s Light Lager will be released on draft and in dedicated 15-packs as an ideal choice for summer drinking occasions, the company said.