Deborah Brenner, Founder & CEO of Women of the Vine & Spirits, is announcing the launch this morning (Thursday, 3/30/23) of Diverse Powered Brands, "a first-of-its-kind, centralized bev alc B2B global marketplace connecting diverse-owned, diverse-led and diverse-made brands to buyers, wholesalers, as well as supplier diversity procurement managers.
With the goal of building equity across the bev alc supply chain, suppliers can present and manage their brand content and the buyer community can search these diverse beverage alcohol brands in one marketplace, helping to centralize the discovery and ordering process.
“To level the playing field, it was clear that an innovative technology solution needed to be built,” said Brenner. “Our goal is to open the door for diverse brands who, up until now, have not had an entry point to the buyer and wholesaler community. The early response we are receiving across the three tiers confirms our sense of urgency to address the growing demand by socially conscious and diverse consumers to bring these brands to the shelf and to the table.”
The Diverse Powered Brands Marketplace is currently in beta testing with companies using the platform in their day-to-day business environment and providing feedback to the Diverse Powered Brands team. While in beta, suppliers that qualify as diverse-owned, diverse-led and/or diverse-made can sign up for early access to gain additional visibility as early adopters with their annual subscription not set to renew until September of 2024. Buyer and wholesaler access will become available in the weeks to come.