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Aperture Cellars Expands SGWS Partnership into Florida

Aperture Cellars said it expanded its partnership with Southern Glazer’s Wine & Spirits into Florida, effective Aug. 1. Southern Glazer’s already represents Aperture across Iowa, Indiana, Pennsylvania, and Missouri; this next phase strengthens Aperture’s presence in one of the country’s most dynamic luxury, hospitality, and fine

Bronco Wine Co. to Represent Jordan Vineyard & Winery

Bronco Wine Company and Jordan Vineyard & Winery have entered into a national commercial partnership designed to strengthen Jordan's market presence through enhanced customer engagement, distributor support, and exceptional representation while preserving the winery's luxury positioning. This partnership reflects Bronco's continued investment in bringing

Suppliers - Not Wholesalers -- Said Key to Brand Building Success

The collapse of Republic National Distributing Co., which was triggered by Sazerac Co.'s decision in late 2022 to leave RNDC for a network of 12 wholesalers in roughly 30 states, has triggered a major shift in the way brands go to market. Boucard Nesin, beverage industry analyst for

Breakthru Beverage Picks Edrington for Illinois

Breakthru Beverage Group and Edrington have announced an expanded distribution partnership in Illinois. Through the agreement, Breakthru will represent Edrington Americas’ full portfolio across the state, building on the companies’ existing relationships in Colorado, Missouri, Wisconsin, Delaware and Minnesota. Breakthru will bring its strong Illinois network, deep local market knowledge

SGWS to Cut Up to 219 U.S. Jobs

Southern Glazer's Wine & Spirits said it will eliminate 1% of its U.S. commercial workforce as it moves to a hybrid model for some independent customers that combines field sales, inside sales, and digital commerce. With this new model, Southern Glazer’s said it has strategically designated

Darco Spirits Announces New Distribuors

Darco Spirits announced new distribution partnerships with Reyes Beverage Group and Martignetti Cos., marking an important milestone in the continued growth of its portfolio, including American Harvest Vodka and Beach Whiskey. The new partnerships reinforce Darco Spirits’ commitment to expanding the availability of its brands while providing best-in-class

Johnson Brothers to Rep Sovereign Brands in 4 Markets

Johnson Brothers said it will represent Sovereign Brands across Indiana, Nebraska, North Dakota, and South Dakota. Founded in 1999, Sovereign Brands is a family-owned company that has built a reputation for developing distinctive, culture-driven wine and spirits brands with enduring consumer appeal and global recognition. Their portfolio includes