Delicato Family Wines launched Bota Box
Breeze Chardonnay (SRP: $23.99, ABV 8.5%, 80 calories).
Crafted using traditional winemaking techniques to create wines that are lower in calories,
carbohydrates and alcohol, Bota Box Breeze launched in March of 2021 as an extension of the
Bota Box brand, America’s favorite premium wine packaged in 3-liter box. In just 20 months after
launch, Bota Box Breeze vaulted to the top of the U.S.’s light wine category in dollar sales.
Sales of Bota Box Breeze grew more than 50% in 2022 to pass the half-million annual case mark by the year’s end. Delicato called this "an extraordinary debut that stands as one of the wine industry’s most successful product launches in recent years, and one that points to Americans’ rapidly growing thirst for light wines."
The new Bota Box Breeze Chardonnay joins Bota Box Breeze Pinot Grigio, Dry Rosé, Sauvignon
Blanc and Red Blend in the brand’s portfolio. “A Chardonnay offering makes a compelling
addition to the Bota Breeze lineup and builds on the brand’s terrific momentum,” said Kathy Pyrce, vp-marketing for Delicato Family Wines.
“Chardonnay claims the third-largest varietal dollar share in the light wine category, and sales
of light Chardonnay are up 60% in volume compared to a year ago,” noted Pyrce. “This
growth is helping to fuel the expansion of the light wine category itself, which is up 50% in dollar sales over the last year 5.”