Delicato Family Wines announced new offerings in the Bota Box Breeze line of premium light wines: The brand’s popular Pinot Grigio and Sauvignon Blanc will now be available in a “Mini” 500ml Tetra-Pak format, and a Cabernet Sauvignon joins the fast-growing brand’s 3-liter varietal options. All three wines will launch later this month, in time to stock shelves for January’s seasonal boom in the light wine category.
Since its launch in 2021, Bota Box Breeze has skyrocketed to the top of the U.S. light wine category reaching its present position as the U.S.’s leading light wine brand, as measured in value and volume.
Its growth has continued to climb at a remarkable clip even as a plethora of new entrants have joined the “better for you” category: Bota Box Breeze sales are up 36% in the last year, helping to drive the growth of the light wine category as a whole—which is up 30% in the same period.
“Americans are thirsty for great-tasting, premium light wines, and Bota Box Breeze has tapped that need with the right product in the right format at the right time,” commented Andrew Blok, marketing director for the Bota Box portfolio. “Our Bota Box Breeze “Minis” provide a convenient, grab-and-go light wine option, and the new Bota Box Breeze Cabernet Sauvignon provides a premium Cab that delivers on flavor while fitting well into an active lifestyle,” Blok continued.