Diageo North America's Purple Bag Project Reached Over 1 Million Servicemen and Women

Crown Royal's Purple Bag Project, in which Diageo North America employees design and assemble care packages for U.S. military personnel serving overseas and in the U.S., has supported more than 1 million servicemembers, the company announced during its seventh annual Military Service Appreciation Day.

To support US veterans, active-duty personnel, and their families, Diageo created the Diageo Salutes the Troops program, a year-round initiative that gives charitable donations and hosts community service events, which include:

  • Donating more than 1,000 iPads this past year to deployed military soldiers overseas and at Walter Reed Medical Center, which makes it a total of over 11,000 iPads donated over the years.
  • Partnering with the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston for our Diageo’s Learning Skills for Life program to support military veterans by offering technical and life skills-based training. Learning Skills for Life provides free learning and career opportunities within the hospitality industry to people who don't have access to proper training.
  • Focusing on establishing a community aimed at making the company a great place to work for all those who have served and are currently serving through the Veterans and Friends of Veterans Business Resource Group.n