Diageo Said to Seek Sale of All Beer Brands -- Except Guinness
Big companies require big brands, and only Guinness is big enough to remain in the Diageo portfolio, Axios said, citing sources with knowledge of the matter. Among the brands affected: put Smithwick's, Kilkenny and Harp Lager, based in Ireland, Tusker in Kenya, among others. Why? Except for Guinness,
Big companies require big brands, and only Guinness is big enough to remain in the Diageo portfolio, Axios said, citing sources with knowledge of the matter. Among the brands affected: put Smithwick's, Kilkenny and Harp Lager, based in Ireland, Tusker in Kenya, among others.
Why? Except for Guinness, they are a dra aren't profitable enough. Beer sales represented 14%of Diageo's total sales at Diageo, while spirits sales contributed a mammoth 81%.
