Dos Primos Tequila Co. – founded by country music superstar Thomas Rhett and his cousin Jeff Worn – is renewing its partnership with The Nature Conservancy to support land-restoration and water-conservation efforts in Mexico.
The company has pledged $50,000 to TNC to continue its conservation work in the Tehuacán Valley area in Mexico. The valley is located southeast of Jalisco, Mexico, where Dos Primos Tequila produces its Blanco, Reposado and recently launched Añejo Tequila.
From March through November 2023, consumers can scan a special QR code where Dos Primos
Tequila is sold to learn more about the project or to donate to TNC. The Dos Primos website and the
TNC website also will feature information and donation links.