Drizly announced a new initiative to support brands owned by members of historically underrepresented groups in the bev/al industry.
This initiative includes a $4 million media commitment to raise awareness and support these brands, as well as the launch of Drizly's Brand Accelerator Program and introduction of new ways for consumers to shop AAPI-, Black-, Hispanic-, Latinx-, LGBTQIA-, Native-American- and woman-owned brands on the platform year-round.
Applications for the first 'Sip with Purpose' Brand Accelerator Program are now open. Three brands will gain access, training, and insights across the three tiers of the beverage alcohol industry - producers, distributors and retailers. The accelerator will include training sessions led by an advisory council of industry partners and the Drizly leadership team, introductory meetings with top retailers and distributors in target expansion markets, and additional mentorship opportunities.
Participants will receive free advertising across the Drizly platform over the course of 12 months and access to Drizly's premium data product to leverage marketplace insights to drive data-backed business decisions.