Dulce Vida, an organic and additive-free tequila, is now the official tequila sponsor of University of Texas Athletics; The University's alumni association, Texas Eyes, and Texas Performing Arts.

The sponsorship kicks off the Longhorns Football season on September 2nd. There will be a Dulce Vida Tequila Bar with a custom mural showcasing “The Spirit of Austin” located at Darrell K Royal-Texas Memorial Stadium for fans of legal drinking age.

“Dulce Vida is the Original Austin Tequila, so we could not be more thrilled to become an official sponsor of the Texas Longhorns,” said Eric Dopkins, Chairman, C.E.O of Dulce Vida's parent company Milestone Brands. “To connect to our Texas roots and engage Texas Longhorn fans, the Texas Exes, and Performing Arts, is a tremendous opportunity for Dulce Vida as the
original organic, additive free tequila with roots right here in Austin Texas."