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Economy Watch: U.S. Economy Weaker Than Thought in 1st Half

That's the best way to interpret Thursday's Commerce Department report that U.S. gross domestic income, adjusted for inflation, grew at a 0.8% annual rate in the first quarter and barely at all – just 0.1% – in the second.  That's much weaker than

Joel Whitaker profile image
by Joel Whitaker

That's the best way to interpret Thursday's Commerce Department report that U.S. gross domestic income, adjusted for inflation, grew at a 0.8% annual rate in the first quarter and barely at all – just 0.1% – in the second.  That's much weaker than the 1.8% and 1.4% growth rates previously announced.

Gross domestic product shrank in both periods: 1.6% in the first quarter, 0.6% in the second.  Those figures were unchanged.

Together, the two figures suggest output shrank slightly in the first half of the year.  

What does this mean for bev/al marketers?  If past experience is any guide, many consumers will shift downward in price points.

Joel Whitaker profile image
by Joel Whitaker

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