El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – has partnered with master mixologist and industry thought leader Tiffanie Barriere to support Tales on Tour industry events.

Tales on Tour is a Tales of the Cocktail Foundation (TOTCF) initiative designed to bring the education, community, and celebration of cocktail culture to even more bartenders and hospitality professionals across the U.S. El Mayor will be onsite in each Tour city to deliver product education led by Master Distiller Graciela Gonzalez.

"At its core, Tales on Tour brings the greater bartender community access to education, innovation, and meaningful opportunities to grow," said El Mayor Brand Manager Kayleigh Longo. "As tequila continues its rise in modern cocktail culture, we're proud to support a platform where novice and professional bartenders can learn, connect, and showcase their creativity."

In addition to the El Mayor Tour presence, the Tales of the Cocktail Foundation is giving two (2) U.S. bartenders and their plus ones a Tales of the Cocktail® (TOTC) Scholarship to attend the 2026 TOTC event in New Orleans in July. Winners will be selected through the national Honor Your El Mayor cocktail competition judged by Barriere, Gonzalez and a representative from TOTCF.

Attendees of the Tales on Tour events can enter online prior to the event for a chance to compete in a live competition, where one winner per city will also receive the TOTC Scholarship. Details are available at LuxcoContest.com/Regional.