Elijah Craig Unveils Tavern Trail for Old Fashioned Week

In celebration of the return of Old Fashioned Week (10/9 – 10/18), Elijah Craig unveils the Old Fashioned Tavern Trail, now in its seventh year.

A play on Kentucky’s historic bourbon trail, this collection of 70 destinations across the country celebrates connection, community and good bourbon – all while giving back to the hospitality industry.

 Founded in 2020 as a way for Elijah Craig to support hospitality workers in need, Old Fashioned Week is a 10-day celebration inviting bourbon fans from coast-to-coast to discover creative twists on the classic cocktail while supporting a worthy cause.

One dollar from every Old Fashioned sold at participating establishments will benefit the Southern Smoke Foundation, which provides emergency relief and no cost mental health services to hospitality workers in need. To-date, Elijah Craig has pledged over $600,000 to Southern Smoke and other hospitality organizations with efforts extending across U.S., Canada and the U.K.

During Old Fashioned Week, $1 from every Old Fashioned sold at the over 12,000 participating accounts – including taverns on the Trail – goes to hospitality workers in need via the Southern Smoke Foundation. To date, the brand has helped raise over $600,000.