Heineken's new 'When You Drive, Never Drink'campaign features the current F1 world champion and Heineken 0.0 ambassador, Max Verstappen, who brings his star power to help promote responsible drinking to new and relevant audiences.

In the new campaign, the Oracle Red Bull Racing driver is portrayed socialising with friends and repeatedly being chosen to take on the role of designated driver, due to him being 'The Best Driver'. The hero film cleverly emphasises that while some of the best drivers are from the world of F1® the decision should instead only be based on who hasn't had a drink… unless of course the drink is a Heineken® 0.0.