Four Roses 100 Proof Rolls Out to On-Premise

Four Roses Bourbon 100 Proof is rolling out to bars and restaurants nationwide, marking the brand’s latest investment in the on-premise community.

Developed in direct response to bartender feedback, Four Roses Bourbon 100 Proof delivers the higher-proof expression while maintaining the balance, consistency, and approachability the brand and Four Roses Bourbon 80 proof is known for. The result is a bourbon designed to perform behind the bar, offering the structure and intensity to stand up in classics like the Old Fashioned and Manhattan while remaining equally enjoyable neat or over ice.

Four Roses Bourbon 100 Proof will be available exclusively at on-premise locations and will be available in 750ml (SRP $29.99) and 1L (SRP $32.99).