Frame of Mind Launches as a New Wine Portfolio to Match the Mood of the Moment
Treasury Americas launches Frame of Mind, an innovative wine portfolio that expands upon the enormous consumer enthusiasm for Pessimist red blend from Paso Robles. "This portfolio creates space for individuality, self‑expression, and authentic connection, all brought to life through exceptional winemaking and powerful creative identity," said Alexis
Treasury Americas launches Frame of Mind, an innovative wine portfolio that expands upon the enormous consumer enthusiasm for Pessimist red blend from Paso Robles.
"This portfolio creates space for individuality, self‑expression, and authentic connection, all brought to life through exceptional winemaking and powerful creative identity," said Alexis Kirkland, VP-Luxury Marketing, Treasury Wine Estates Americas division.
The Frame of Mind Portfolio (SRP:$19.99) includes:
- Pessimist - The original inspiration and a beloved Paso Robles Red Blend favorite, known for its striking artwork, bold character, and deep emotional resonance.
- Optimist - A brilliant Central Coast Sauvignon Blanc crafted to inspire, this wine channels a spirit of hope, clarity, and forward momentum.
- Realist – Available early summer 2026, this Paso Robles Cabernet Sauvignon is a grounded, balanced, and thought‑provoking expression designed for those who value honesty, nuance, and perspective.
