Emmy- and Golden Globe-nominated actress, producer, entrepreneur, and writer Issa Rae and E. & J. Gallo Winery introduce Viarae Prosecco, a bright, crisp, lively, and refreshingly refined take on the classic Italian sparkling wine.
Rae is known for her unique flair and infectious sense of humor that she's weaved into the Black stories she's brought to life on screen.
With Viarae Prosecco, Rae is helping create representation for herself and the vibrant Black female community in a category where it didn't previously exist. That commitment is reflected in the radiant gold and brown packaging. Inspired by the spirit of Italy 1978, the label unapologetically represents the freedom to let loose and be authentic.
"We are excited to partner with Issa Rae, who entrusted us with executing her vision of the perfect Prosecco – one that shares our desire to serve joy in everyday moments. Crisp, lively, and expressive, this is a perfect choice for those candid, unfiltered times with friends, whether that's a sunny day by the pool or in the bright city lights at night," says Beth Orozco, vp-marketing for E.& J. Gallo Winery. "Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal."