Gnarly Head Wines and Grateful Dead released two limited edition vintages, an Old Vine Zinfandel and a Cabernet Sauvignon. Blacklight will bring two of the band's most-loved and iconic graphics to life as labels.
The Limited-Edition 2021 Gnarly Head x Grateful Dead Old Vine Zinfandel features the Dead’s lovable, dancing bears, with a new glow-under-blacklight
design gives the smiling bears a whole new life. Originating from the back cover art on the band’s 1973 album “History of the Grateful Dead, Volume One (Bear’s Choice)”, the bears celebrate their 50th anniversary in 2023.
“Gnarly Head’s inaugural vintage collaboration with the Grateful Dead last year was a huge success and helped drive 23% dollar growth in sales for the
brand,” said Andrew Blok, portfolio director for Delicato Family Wines, which makes Gnarly Head wines.
Blok continued, “To meet demand, we’ve significantly increased production for both wines for year two, while maintaining the old vine sourcing for our Zinfandel, which is key to this wine’s fantastic quality and its smooth, juicy richness.” The Zinfandel draws on 35- to 85-year-old-vines grown in California’s Lodi region, while the brooding, darkly fruity Cabernet carries a California appellation. SRP: $12.