With Big Game Weekend only a week away, Gold Bar Distillery Alameda will transform into the ultimate playground for football fans, music lovers, and Bay Area culture seekers with the launch of the Gold Bar Distillery Celebration of Champions, taking place Thursday, February 5 through Saturday, Feb. 7 at 2505 Monarch Street, Alameda, Calif.

The three-day immersive takeover brings together the best of football, entertainment, food, and culture in one unforgettable fan-fest experience - all in support of the ALS Network.

By day, Celebration of Champions will feature family-friendly fun, including an outdoor football field overlooking the San Francisco city skyline and Bay Bridge, packed with interactive games, spectator moments, and brand activations, highlighted by a Big Game ticket giveaway in partnership with sports prediction market, Novig. Fans can explore a full Bay Area culinary experience curated by Off The Grid, alongside premium food and beverage offerings from Gold Bar Whiskey, Pacific House Gin, Patrón Tequila and Ghost Energy, throughout the venue. Signature activations include a Kids Zone, robot bartender, immersive photo opportunities, and exclusive local souvenirs.

As the sun sets, Celebration of Champions evolves into a high-energy, 21+ concert venue, showcasing top talent across multiple genres including an opening night party with Shoe Palace and 2 Chainz, as well as appearances on the Main Stage by 50, Mustard, Ty Dolla $ign and other top artists.