Gran Centenario Intros Smoothest Expression Yet

Gran Centenario, Mexico's No. 1 tequila, announces the U.S. launch of Gran Centenario Cristalino.  SRP: $79.99.

"It's an exciting time for the Tequila category in the U.S., with new and existing tequila enthusiasts increasingly seeking out more premium products with different elements in finishing and aging," said Alex Coronado, Head of Production and Master Distiller at Gran Centenario Tequila. "Gran Centenario Cristalino is a remarkable spirit and marks the first time we have finished our tequila in Calvados casks, and used silver in our Cristalino filtration process. Producing an unparalleled taste to any other tequila out there, the result is a clear tequila, rich in notes of sweet agave, toffee, fresh apple, and oak."

Gran Centenario Cristalino arrives in the U.S as the Cristalino category experiences exponential growth. First introduced in Mexico over a decade ago with the help of Coronado, Cristalino makes up over 35% of the high-end tequila category, and the U.S. is starting to see similar potential. As the latest offering from Mexico's number one selling tequila1, Gran Centenario Cristalino offers a truly transformative, smooth yet complex profile from the very first sip.