Great Lakes Distillery Intros Non/Al Spirit

Junipre, a zero-proof botanical spirit featuring natural flavors derived from juniper berries, ginseng, orange zest, cardamom, chili pepper and coriander. Junipre is zero calories, zero sugar, zero alcohol and 100% OMG.

Junipre is the first product launched as part of Rehorst's new SANS brand and company Boundless Beverages, which excels in both low and non-alcoholic cocktails.

Consumer attitudes around alcohol are drastically changing, spurring the need for spirits that embrace low and zero-proof ways of living. In 2022, spirits made up only 1.3% of non-alcoholic beverage sales—yet, with these sales increasing 9% by the end of 2022, consumers have made their desires clear: Non-alcoholic spirits that fit their lifestyle needs but taste amazing.

"You don't have to settle for less than you deserve," says Guy Rehorst, founder. "Junipre is perfect for those who want to be part of celebrations while making the choice to not drink alcohol. As attitudes change, so does the need to innovate and provide consumers with what they want—a delicious, lifestyle-conscious alternative to use in their favorite cocktails."

Junipre is available online, through select liquor stores and at Great Lakes Distillery's Tasting Room in Milwaukee, Wisconsin