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Grey Goose Continues Grammy Sponsorship

For its second year as the Official Spirit of the Grammy Awards, the Bacardi vodka brand has collaborated with the Recording Academy to premiere a revamped version of their "Sound Sessions" digital series featuring exclusive performances and interviews from award-winning artists such as current Grammy nominee Muni Long,

Joel Whitaker profile image
by Joel Whitaker

For its second year as the Official Spirit of the Grammy Awards, the Bacardi vodka brand has collaborated with the Recording Academy to premiere a revamped version of their "Sound Sessions" digital series featuring exclusive performances and interviews from award-winning artists such as current Grammy nominee Muni Long, acclaimed singer-songwriter Pink Sweat$, and Grammy winner and current nominee Ella Mai. The series will stream on Instagram and YouTube now through Grammy weekend.

The first Sound Sessions episode featuring Muni Long is now available on YouTube and will be followed by Pink Sweat$ on Jan. 26 and Ella Mai on Feb. 2. With every episode, fans can expect to see intimate musical performances and exclusive interviews where each artist will take them through the "ingredients" of their hit songs, while mixing together the ingredients of one of their favorite Grey Goose cocktails.

In addition to the Sound Sessions series, Grey Goose will have a full-scale presence at a variety of events throughout Grammy weekend, including the second iteration of their hit Sound Sessions Brunch on Feb. 4. The star-studded affair will be held in Los Angeles and feature a live performance from two-time Grammy winner Jazmine Sullivan. The Passion Drop, a citrusy-sweet martini cocktail, will also return as the official drink of the Grammy Awards and be served at all Recording Academy events throughout the weekend.

Joel Whitaker profile image
by Joel Whitaker

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