Grey Goose Launches Classic Martini Cocktail

The new offering from Bacardi Ltd. is crafted with three premium ingredients--Grey Goose vodka, dry French vermouth, and a dash of orange bitters--and creates new opportunities to bring bartender-quality serves to drinkers at home. Each bottle contains eight to ten servings.  

The iconic Martini cocktail has experienced a sudden spike in popularity over the last few years, officially replacing the Moscow Mule as the No. 2 most-popular order last December (CGA by Nielsen IQ, 2022). However, while the number of orders in bars and restaurants continues to skyrocket, home consumption still presents a challenge, as many report that the cocktail is too “intimidating” to make themselves. As the only bottled martini cocktail of its kind on the market from a major vodka brand, this new innovation has the opportunity to transform the way people drink martinis cocktails at home.

"There is a strong demand to enjoy martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to “perfect” themselves. Similarly, we know home entertainers are often looking to serve martinis at their gatherings, but find the batching process too fussy,” said Grey Goose VP-Marketing, Aleco Azqueta. “This insight presented an exciting opportunity for Grey Goose to fill this desire while reinforcing the intrinsic synergy between the cocktail and brand’s exceptional quality.

Available nationwide in the US and on GreyGoose.com, the the Grey Goose Martini Cocktail can be purchased in 375ml (SRP $16.99) and 750ml (SRP $29.99) sizes. For a limited time, consumers can purchase the Grey Goose Classic Martini Cocktail Kit at GreyGoose.com, featuring a 375ml GREY GOOSE Classic Martini Cocktail bottle and two branded martini cocktail glasses ($27.99).