For the second month in a row, hard lemonade led year-over-year growth in the beer category on Drizly. The leader was Simply Spiked.
Within the wine category, orange wine experienced the highest year-over-year sales increase in May, a position it hasn’t held since September 2021. The top five sellers were Gulp Hablo Orange Wine, Field Recordings Skins Orange Wine, Borgo Savaian Aransat Orange Wine, Biokult Naken Orange Wine, and Bosman Fides Grenache Blanc.
And non-alcoholic spirits led liquor category growth, reinforcing the trend that consumers are looking for better-for-you options year-round, Drizly said. Seedlip dominated the list of best-selling SKUs, but there were some newcomers as well: Seedlip Garden 108 Non-alcoholic Spirit, Ritual Zero Proof Tequila Alternative, Seedlip Grove 42 Non-alcoholic Spirit, St. Agrestis Phony Negroni, and Seedlip Spice 94 Non-alcoholic Spirit.
A quick scan of the products that were most gifted on Drizly for Mother's Day for seven out of 10 were Champagnes. Here's the list:
- Veuve Clicquot Brut Yellow Label Champagne
- Clase Azul Reposado Tequila
- Veuve Clicquot Rose Champagne
- Moët & Chandon Impérial Brut Champagne
- Dom Pérignon Vintage Champagne
- Caymus Napa Valley Cabernet Sauvignon
- Whispering Angel Rosé
- Veuve Clicquot Yellow Label Gift Box Champagne
- Moët & Chandon Impérial Rosé Champagne
- Moët & Chandon Nectar Impérial Rosé Champagne
If Champagne was the gift of choice for Mother's Day, cocktails reigned supreme on Mother's Day as liquor led sales once again, with 47% of share – up slightly from 46% of share last Memorial Day weekend. Tequila, ready-to-drink (RTD) cocktails, and liqueurs, cordials, and schnapps all experienced year-over-year share gains. “These align with several trends outlined in our 2023 Consumer Report, including the rise in at-home cocktail making amid inflation,” says Liz Paquette, Drizly’s head of consumer insights.