Harney Lane Vineyards, a premier winery in the Lodi AVA, announces a comprehensive brand refresh that "underscores its values, unique craftsmanship, and deep-rooted connection to the Lodi region."
Co-proprietor Jorja Lerner said the rebranding signifies not only the Lerner family's "commitment to honoring our heritage, but also our excitement to embrace the future. Every detail, from the new brand color to the logo and redesigned labels, is a reflection who we are."
Under the brand leadership of Kelly Mantel, director of marketing, the refresh comes to life as a harmonious fusion of tradition and modernity: "The essence of Harney Lane lies in this subtle convergence of grace and grit. Our refreshed brand encapsulates this very theme, evoking a sense of sophistication and elegance that's met with the grit that's required to produce beautifully balanced, consciously crafted wine."
Harney Lane's new packaging took second place in WineBusiness Monthly's 2023 PACK Design Awards in the Best Redesign Category. Judges commented the new design was "successfully done" and that it "definitely feels more modern." One judge noted, "This a great new look for Harney Lane. The design is nuanced but modern and elegant."
This comprehensive rebranding journey coincides with the celebration of Harney Lane's 15th anniversary. In honor of this remarkable milestone, Harney Lane is offering 15% off online orders with code CHEERS15 placed on harneylane.com or by calling the tasting room. This offer is available for a limited time.