Hella Cocktail Co. named Rainforest Distribution, a wholesale distributor focused on food and beverage delivery to natural and specialty stores in the New York metropolitan area. Hella products botanically inspired beverages and bar-quality mixers.
"We are excited to partner with Rainforest Distribution in the Northeast. The team at Rainforest is highly respected and has built strong relationships in the geography. The timing couldn't be better with today's consumers wanting zero-to-low sugar, zero-to-low alcohol, and premium mixers to partner with premium spirits.
"Overall, we're seeing demand across the board for better-for-you ingredients. Our Bitters & Soda perfectly aligns with today's beverage trends and consumer demand. With more consumers cocktailing at home, we can now offer more solutions in more places for our consumers," said Justin Burnett, VP-Sales at Hella Cocktail Co.