Hello Soju, a premium California-based soju brand redefining the iconic spirit, said it has been named the Proud Soju Partner of Los Angeles Football Club (LAFC), one of Major League Soccer's most internationally diverse clubs, and the club's official Spirit-Based Ready-to-Drink (RTD) Partner.

Hello Soju will now be available to fans throughout BMO Stadium with activations planned throughout the season.

Long celebrated in Korea as the country's national spirit, soju is gaining popularity in the U.S., where consumers and bartenders alike are embracing its versatility.

Building on that momentum Hello Soju is expanding nationally as the only premium, craft soju brand offering both a small-batch spirit made from locally sourced, non-GMO rice and a sparkling soju made with real fruit juice and no added sugar. Crafted for modern drinkers, Hello Soju honors the spirit's cultural roots while reimagining it for a new generation.