Hotaling Extends Fiero Tequila Line to 'Ignite Your Palate'

Hotaling & Co. launched the second expression in its Fiero Tequila lineup, Fiero Serrano Tequila, "a bold and unapologetically fiery new pepper-infused iteration that is set to ignite your palate."  It's naturally infused with vine-ripened serrano peppers from local Jalisco farmer's markets.

"We already offer the spiciest infused tequila on the market, so introducing Fiero Serrano Tequila felt like a natural extension to us," says Dan Leese, CEO at Hotaling & Co. "This expression truly captures the essence of Mexican tequila-making artistry and is a perfect complement to Fiero Habanero Tequila. This slightly less spicy expression will allow consumers to enjoy different levels of heat while providing a unique tequila experience in every sip."

Fiero Serrano Tequila is distilled by Casa Don Roberto, a sustainable, Mexican-owned heritage tequila business producing exceptional tequila since being founded in 1924. Estela Anguiano, Casa Don Roberto's master distiller, IS the first woman to hold this position in Mexico. SRP: $29.99/ABV 40%.