House of Suntory's Haku Vodka Introduces First Campaign

The House of Suntory unveils "Made to Shine," Haku Japanese Craft Vodka's first brand campaign, and introduces internationally acclaimed musician, songwriter and actor Rina Sawayama as global brand ambassador. The campaign celebrates individuality and ingenuity, encouraging people to look beyond the familiar, challenge expectations and find their own way to shine.

The campaign draws inspiration from Haku's name, meaning "white" in Japanese and evoking jyunpaku, a sense of purity and brilliance. Made to Shine celebrates those who move beyond the expected and let what makes them distinctive shine through.

Campaign content is now live across The House of Suntory's YouTube and social channels and will continue rolling out across key markets, including the United States, the United Kingdom, and Australia.