This March, Guinness is reuniting with PopUp Bagels to introduce their Guinness Chocolate Stout Cake Schmear, infused with Guinness Draught and inspired by the rich, indulgent flavors of Guinness Chocolate Cake. The limited-edition drop brings one of Guinness' most beloved recipes to the breakfast table, proving it's always a lovely day for a Guinness, even before noon.

Beginning March 12 through March 25, the Guinness schmear will be available at PopUp Bagels locations nationwide, with select shops offering samples of tiny pints of Guinness Draught and Guinness 0.

• Charlotte PopUp Bagels Location (14020 Stream Wy #113, Charlotte, NC 28277): Saturday, March 14 from 10 am - 1 pm
• Boston PopUp Bagels Location (70 Pier 4 Blvd. Suite 330, Boston, MA 02210): Saturday, March 14 from 10 am - 1 pm
• La Jolla PopUp Bagels Location (637 Pearl St. La Jolla, CA, 92037): Saturday, March 14 from 10 am - 1 pm
• Atlanta PopUp Bagels Location (661 Auburn Avenue, NE, STE 130, Atlanta, GA, 30312): Sunday, March 15 from 10 am - 1 pm

For two days only, Guinness is bringing PopUp Bagels to Chicago ahead of the city's most iconic tradition of dyeing the river green! On March 12 & 13, locals can stop by the Guinness Open Gate Brewery to grab fresh bagels and taste the limited-edition collaboration schmear. Keep an eye out for fun giveaways, music and tiny pints of Guinness in line!

Show Your 'Stache. Give Back.
A good pint of Guinness is made possible by the people behind the bar.

Guinness is once again supporting the hospitality industry through the return of the 'Stache for Charity initiative, inspired by the iconic Guinness 'stache -- that unmistakable hint of foam left behind after the first sip. Fans are invited to grow one, draw one, sip one, or throw one on, then post on Facebook or Instagram using #GuinnessGivesBack and tag @GuinnessUS. For every qualifying post shared now through March 31, 2026, Guinness will donate $1 (up to $50,000) to support, educate, and advance friends & partners in the hospitality industry. Because St. Patrick's Day wouldn't be what it is without the bartenders who make it happen.†

Good Times for a Guinness — Coast to Coast
Wherever St. Patrick's Day shows up, Guinness will be there.

Chicago River Dyeing
On March 14, Guinness returns as the official sponsor of the annual Chicago River Dyeing in partnership with the Chicago Plumbers Union. When the river turns green, it's officially a good time for a Guinness.

St. Patrick's Day Parades
Guinness will take part in marquee celebrations across the country, including:

• New York City St. Patrick's Day Parade
• Boston St. Patrick's Day Parade
• Savannah St. Patrick's Day Parade

Guinness Open Gate Brewery Chicago
From March 13–15, the Guinness Open Gate Brewery becomes the West Loop's St. Patrick's Day headquarters. Opening at 9 am on March 14 to welcome the post–River Dyeing crowd, the weekend will feature live music, DJs, face painting, Irish snugs, photo moments and giveaways (while supplies last). Early Bird entry is $10, first-come, first-served.

Guinness Open Gate Brewery Baltimore
The Guinness Open Gate Brewery goes big with two weekends of programming leading into an all-day St. Patrick's Day finale on March 17 (10 am–10 pm). The returning Irish Village includes live music, tastings, a full Irish breakfast, cocktail classes, Irish dance lessons, limited-edition brews and seasonal fare all month long.