How Online Retailers Can Sell Alc from Multiple Suppliers in a Single Checkout

Drinks, which says it provides "infrastructure for the next era of commerce," launched Anywhere Supplieer Network which will permit online merchants to add beverage alcohol from multiple licensed wineries and retailers into a single checkout, with licensing, tax, age verification and shipping rules checked for each order.

Leading wine producers Cakebread Cellars, PlumpJack Collection of Wineries, and Clif Family Winery are joining its expanding ecosystem of licensed suppliers.

“We’ve proved that even the most complex regulated transactions can work seamlessly inside mainstream eCommerce,” said Zac Brandenberg, Co-Founder/CEO of Drinks. “Now we’re opening that infrastructure to the entire industry. Merchants want more licensed products to offer. Suppliers want more places to reach customers. Until now, both had to get there one integration at a time. Today, each side connects once and reaches the other, with compliance handled in between. That’s the inflection point.”

How It Works: A new transaction layer lets digital merchants offer regulated products from multiple licensed sellers in a single shopping cart, through a single integration. Each supplier-specific sub-order is validated independently and in real time against applicable licensing, tax, age verification and shipping requirements. It is then routed to the appropriate licensed seller for fulfillment. If an order fails a regulatory check, that sub-order is held while other eligible transactions proceed.

The expansion builds on Drinks’ proven infrastructure, which has already processed 14 million online, direct-to-consumer (DTC) alcohol transactions, representing more than $1.3 billion in cumulative transaction value, across its Anywhere commerce and Assure regulatory technology platforms.ssur3e3