With a refreshed visual identity and redesigned website, SIP Certified is strengthening the connection between certified winegrowers and today’s sustainability-minded consumers, all while maintaining the independent standards that have defined the program for decades.

Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products grows, wine buyers are paying closer attention to how their wine is produced. SIP Certified’s updated identity and digital experience help signal that commitment.

“Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified. “SIP Certified has always represented accountability and science-backed standards. This update ensures that commitment is clear and recognizable.”

Research-Informed Evolution

SIP Certified partnered with Likely Story Strategies to better understand how wine buyers evaluate sustainability claims. The research revealed three key drivers:

• Consumers want to know the story behind the bottle.
• Independent certification influences purchasing decisions, particularly online.
• Environmentally responsible wines stand out in a crowded market.

The refreshed identity responds with clearer messaging, updated visuals, and a streamlined digital experience built for how consumers discover and research wine today.

The New SIPCertified.org — Now Live

The redesigned SIPCertified.org serves both wine drinkers and industry professionals with expanded resources and improved navigation.

New features include:

• Wine Finder — Locate SIP Certified wines by region or brand
• Real Sustainable Stories — Meet the growers and winemakers behind the seal
• Impact Statistics — See measurable outcomes of certified practices
• Certification Information — Guidance for vineyards and wineries exploring certification

The site brings together brand discovery, education, and program information in one central hub.

Same Standards. Stronger Presence.

While the look has evolved, SIP Certified’s foundation remains unchanged. The program continues to verify environmental stewardship, social responsibility, and economic viability through independent evaluation aligned with current science and industry innovation.

With its refreshed identity and website now live, SIP Certified reinforces its role as a leading benchmark for sustainable winegrowing, helping consumers quickly identify wines produced with care for people and the planet. To explore the new website, visit www.SIPCertified.org or follow @SIPCertified.