Jameson, Dickies Join to Launch New Workwear Collection
Jameson, the U.S.' No.1 Irish Whiskey and iconic workwear brand Dickies launched 'Crafted Together' – a new workwear-inspired collaboration featuring apparel and accessories.
The 'Crafted Together' collection will be available in 26 markets globally including the U.K., U.S., Canada and Asia. With shared values and matching uniforms, Jameson and Dickies are connecting kindred spirits with a collaboration that embraces a shared appreciation of community and raises a toast to the modern craftspeople of today.
The multi-piece capsule collection will include signature pieces such as the iconic Dickies Eisenhower Jacket, as well as overalls, beanies, caps and more. A new bespoke graphic, which pays homage to the original Jameson 'Barrelman' icon linked to the brand since the 1700s, can be found on select tees and hoodies. Products range from a suggested retail price of $20 to $80.
To bring the global launch of 'Crafted Together' to life, pop-up stores for those 21 and older will open in New York City and London for fans to be among the first to shop the collection. Each pop-up provides an immersive experience, where guests will be offered bespoke samples of Jameson cocktails while enjoying the works of local creators.
The NYC storefront, located at 9 West 8th Street, had an exclusive pre-opening global media event on June 13, before opening to the public from June 14-16 (Wednesday 11 a.m. to 5 p.m. ET; Thursday-Friday 11 a.m. to 6 p.m. ET).
The London storefront, located at Dickies Carnaby Street store, will also open to the public from June 14-16 (Wednesday 11 a.m. to 5 p.m. GMT; Thursday-Friday 11 a.m. to 6 p.m. GMT). Brand fans can also purchase items from the collection online at ShopJamesonUS.com.