John Anthony Expands into Tequila

John Anthony Wine & Spirits is expanding into tequila through a new partnership with Lo Siento Spirits, launching Caliente nationally in July 2026, a cinnamon-infused blanco tequila designed for the “shot moment.”

The move marks the company’s latest diversification beyond wine, leveraging the retail and distribution scale behind brands like Butter Wines to enter the fast-growing tequila category. Alongside Caliente, the partnership will also bring Lo Siento’s additive-free blanco, reposado, and añejo tequilas to national distribution over the next year.

With tequila continuing to gain share across spirits, the partnership reflects growing industry interest in premiumization, flavored tequila innovation, and occasion-driven products.

Founded in 2021 by digital media entrepreneur Ryan Tierney, Lo Siento built its business through on-premise placements, high-impact events, and partnerships with athletes and lifestyle personalities, establishing a strong presence in high-energy social settings prior to exploring broader retail distribution.

“When I met Ryan, I saw the same thing I’ve looked for every time we’ve built something new: a product that’s genuinely good, priced right, and positioned exactly where the market is going,” said John Anthony
Truchard, Founder/CEO of John Anthony Wine & Spirits.

“Caliente is something the market hasn’t seen before—real tequila, clean ingredients, and a flavor profile built for the ‘shot moment,’ positioned to
become a breakout brand in the category. Combined with Ryan’s strength in digital media and our ability to scale in retail, this is a brand that can define a new space.”

How It's Made: Caliente is a cinnamon-infused blanco tequila produced at one of the oldest active distilleries in the world, made from blanco tequila and bottled at 35% ABV. The quality foundation is what sets it apart: where most cinnamon spirits are built on neutral grain alcohol with flavoring, Caliente starts with a premium blanco tequila base, ethical sourcing, sustainable farming, and a distillation process that has been refined over generations.

Tastmg Notes: a clean, lightly spiced profile with a hot cinnamon kick and a smooth, balanced finish. It is sinfully spicy and built for the shot occasion, but versatile enough for cocktails from espresso martinis to hot toddies.

Availability: Caliente will be available in stores nationally beginning July 2026, with Lo Siento Blanco, Reposado, and Añejo rolling out over the following 12 months.

Packaging: 750mL, 375mL, and a new 10-pack 50mL single-shot minis.