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John O'Keeffe to Lead Diageo North America as Sally Grimes Steps Down

John O'Keeffe has been named CEO of Diageo North America. The Diageo veteran succeeds Sally Grimes, who said on LinkedIn that she will be dedicating her time "to leading The Noah John Grimes Family Foundation" Noah was her son. He passed away five years ago at

Joel Whitaker profile image
by Joel Whitaker
John O'Keeffe to Lead Diageo North America as Sally Grimes Steps Down
John O'Keeffe (courtesy, Diageo)

John O'Keeffe has been named CEO of Diageo North America. The Diageo veteran succeeds Sally Grimes, who said on LinkedIn that she will be dedicating her time "to leading The Noah John Grimes Family Foundation"

Noah was her son. He passed away five years ago at age 17.

The private foundation has net asseets of $5.09 million. In its 2024 fiscal year, its revenue was $290,015 It disbursed $96,240.

Grimes was appointed to lead Diageo's North American unit, its largest in terms of revenue, two years ago. He's a Diageo veteran, with experiene leading a number of units around the world. His most recent assignment has been president, Asia Pacific, Global Travel and India.

Joel Whitaker profile image
by Joel Whitaker

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