Johnnie Walker Launches Blue Label Elusive Umami

Johnnie Walker, the world's No. 1 Scotch Whisky brand1, today unveils Johnnie Walker Blue Label Elusive Umami - a pioneering expression inspired by the enigmatic flavor also known as the fifth taste.

Master Blender Emma Walker joined forces with world-renowned Chef Kei Kobayashi, channelling their years of expertise into the creation of this Blended Scotch Whisky.

Selected casks from inland and coastal distilleries are hand-picked at the height of their maturation for their unique umami profile - only one in 25,000 casks succeeds in bringing this elusive character to life.

Julie Bramham, Global Brand Director of Johnnie Walker, says: "This limited edition release represents our commitment to push the boundaries of what's possible in whisky – and Johnnie Walker Blue Label Elusive Umami does just that. In partnering with Chef Kei to create this unique liquid, we're driving intrigue and excitement to recruit a new generation of whisky lovers – enhancing a traditional drinking moment to create an immersive experience that elevates all of the senses."

To taste, apple and white peach touch the senses first. Sweet, smooth and long – mandarins, blood oranges and red berries, the longer finish of sweet wood spice, a touch of smoked meat, warming salt and pepper with a long, sweet fruit finish.

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