Kentucky Coffee Debuts New Line of RtD Hard Cold Brews with a Whiskey Kick

Kentucky Coffee, known for its signature coffee-flavored whiskey, expands into the ready-to-drink category with Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew. Hitting shelves nationwide this Fall, Kentucky Coffee will offer their line of Hard Cold Brews in 12oz cans at 5.9% ABV in three bold, delicious flavors: Black, Vanilla and Mocha.

Coffee is the second most consumed beverage globally. From afternoon iced lattes to evening espresso martinis, coffee culture has exploded in recent years. Consumers are not only demanding new and exciting ways to enjoy the taste of coffee, but they also want it on-the-go, Kentucky Coffee said. According to a 2023 Mintel Report, the RTD Coffee market is currently valued at $26.3B and the category is expected to reach $42.4B by 2030.

Flavored whiskey has established its dominance in the spirits industry, now growing 3.5x faster than whiskey and valued at $2B+in the U.S & $1.6B globally. (Nielsen W.E. Oct 8, 2022).

"Coffee and whiskey are beloved in their own rights and come together naturally when blended," said Don Deubler, CEO of Kentucky Coffee's parent company, Atomic Brands. "It's a timeless pair that's been largely overlooked within the RTD space - we're excited to fill that gap for consumers," said Deubler.